Nudge richard thaler free pdf download
The Behavioural Insights Team (BIT), also known unofficially as the "Nudge Unit", is an organisation that was set up to apply nudge theory (behavioural economics and psychology) to try to improve government policy and services as well as to… In fact, it is no coincidence that last year’s Nobel Prize in Economics went to Richard Thaler for his Nudge Theory, which is based on Kahneman’s previous studies.